We Are
little big
Together we make extraordinary things happen.
thing
labs
We Are
little big
thing
labs
Together we make extraordinary things happen.
INTRODUCING
Little Big Thing Labs brand incubator
Distrupting the way
expert and talent-led
brands are born
A division of Naples Soap Company fueled by the creative collaboration of leading industry experts who have come together to incubate and grow in-house and talent-led brands on a global scale.
MEET OUR FOUNDER
DEANNA WALLIN
How being sensitive started it all.
Deanna Wallin personally struggled and suffered from eczema and psoriasis. Her daughter was born with eczema as well. Deanna tried virtually every prescription and over- the-counter product on the market to relieve her and her daughter’s symptoms, but none were effective. As a former Registered Nurse, Deanna has a background in healthcare and wound care. Through her own research, she came to understand that many products offered by the major brands contained harsh chemicals such as propylene glycol, parabens, hardening agents, sulfates, and more. Deanna started experimenting with natural skin care products made with coconut oil, shea butter and olive oil, and started to see real results. She knew she was on to something, and she set out to help other people just like her with sensitive skin find real relief through the use of naturally better skin and hair care products.
Collectively, we have created and managed top tier brands in the marketplace with a strong portfolio of successful brand launches.
With an impressive span of over twenty years immersed in brand strategy, product development, creative marketing, and retail sales management, Suzanne Kopulos has left an indelible mark working with powerhouse brands such as Ulta Beauty, Nike, Vital Proteins, Neiman Marcus and Kate Somerville. A luminary within the fashion and beauty communities, Suzanne invariably paves the path for new, emerging, and established brands. At the helm of SLK Brands, her innovation + storytelling approach resonates with the needs of today’s brand founder. Setting her apart is not just her knack for envisioning large-scale initiatives but also her commitment to carving out unique pathways for brands. It’s this unwavering dedication that has propelled her clients to major success stories, securing Suzanne’s position as an expert in tune with the contemporary pulse.
Creative, enthusiastic, and dedicated, Ashlee Cook – Managing Director and Founder of Glam Room Consulting, LLC – brings an exceptional range of skills and talent to all things beauty. With 15 years of experience in strategic marketing and product development (concept to consumer), Ashlee is a visionary who thrives in the fast-paced, artistic world of beauty care. An accomplished businesswoman, including experience as a spokesmodel, Ashlee parlays a unique combination of skills making her effective both behind the scenes and in front of the camera.
If you want a thoughtful font, dynamically designed logo or packaging that stands out on a shelf, you call Allison DeYoung. With over 20 years of experience bringing brands to life, Allison’s creative direction and design can be found along the aisles of your favorite beauty retailers, better grocers and hottest hospitality spots. She has led creative for digitally focused programs and social campaigns for various brands such as PepsiCo – Gatorade; Dentsu International – Walt Disney Resorts, 360i; Leo Burnett/ARC Worldwide – Unilever, Diageo; Mongoose, PaperSource, Vosges Haut-Chocolat, Crate&Barrel, CB2, Songbird Cafe, and Loughran & Co.
www.naplessoap.com